ABOUT THE PROJECT: Empire Marketing was engaged to develop an in-store display unit for the Vital & Spatone range of supplements. The brief was to create a unit that:
• Could hold the weight of their product over a prolonged life
• Be erected quickly
• Featured strong branding but be generic in nature so the unit could be re used for future promotions.
A custom header card can easily be replaced with each new promotion.
Each unit was packed in a custom shipper with instructions and then dispatched to pharmacies throughout Australia.
CATEGORY: Point Of Sale
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