ABOUT THE PROJECT: Empire Marketing were briefed to develop an engaging consumer promotion that would encourage multiple purchases of the Sunraysia 100% Organic Fruit Juices. In line with the brands core values, we offered consumers a chance to win “An Escape to Byron Resort” at Byron Bay along with 10 Fitbit Surge activity watches.
The promotion was supported with in-store POS, Product Demonstrations & Facebook. Consumers entered online via a mirco-site. Empire Marketing was responsible for the concept development, prize sourcing, design and development of all POS and micro-site plus full administration and prize fulfilment.
CATEGORY: Consumer Promotion Design
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